Proven Strategies to Increase Your Genuine Instagram Followers

Every month, Instagram is used by more than 1.3 billion people worldwide and is currently the second most downloaded app in the world. With over 500 million people posting Instagram Stories daily, it’s no wonder Instagram continues to thrive in today’s highly competitive social media market.

If you run a business or create an online presence for your brand, you may be wondering how you can get more Instagram followers who are real and genuinely interested in what you have to say and share. Discovering how to get Instagram followers with a few tips and tricks can help you get the attention and followers you need to make an impact, drive sales, and even grow your business.

Once you decide to use Instagram as part of your online marketing strategy, you’ll need to know how to get more Instagram followers, regardless of the demographic you’re targeting and the industry you work in. Knowing how to get followers on Instagram, regardless of the audience you want to reach, is key to thriving online and in the age of social media.

Optimize Your Instagram Account

If you want to increase your following and visibility on Instagram, you must first optimise your account. Choose an Instagram username that aligns with your current business or brand. Don’t use words or phrases that are difficult to pronounce or remember. For SEO (search engine optimization) considerations, try to stay away from utilising hyphens and numbers in your account name.

Optimize all your social media accounts to ensure that usernames are the same and that all accounts display the same logo, color schemes, and links to official websites. Branding your Instagram account and any other social media profiles with the same name, logo, and colour scheme will help you get followers by making a good first impression on new visitors and potential followers.

Consistency is Key

Whenever you build an online presence, consistency is key. Constantly posting updates, sharing photos, and even uploading media videos can help gain traction when using Instagram alongside alternative social media platforms. By making a commitment to consistently providing your audience with relevant information and engaging content, you can establish a connection with them.

Create a Schedule

Creating a schedule is another way to make sure you keep up with social media updates while using Instagram. It is highly recommended that you update your Instagram at least once a day. Whether you have a busy day or are catching up over the weekend, you can update your Instagram two to five times to keep your users engaged and entertained. Stick to the times you’ve designated for updating your Instagram. Find the most popular posting times on Instagram based on your target market or niche to optimize your posts for the most views.

While it’s recommended to post multiple times a day during a busy day when using Instagram, it’s also important to avoid oversharing or posting too many posts. Sharing too many posts and updates in a short period of time can look like spam to users, which can lead to loss of followers.

Research Contest

Understanding the demographic you want to attract is essential if you want to build a genuine and engaged following on Instagram and other social media platforms nowadays. Spend some time researching the current competition you have on Instagram and alternative social media platforms. Learn more about the current competition you have and how they are effectively connecting and communicating with your audience.

Do your research and study how your competition connects with users, what social media platforms they use, and how often they post updates. The more comfortable and familiar you are with the inner workings of your industry, the easier it will be for you to implement your own social media marketing strategy.

Follow Industry Leaders

Research current competition and industry leaders who have thousands if not millions of followers in their niche. Follow industry leaders to gain insight into how they attract new followers, the type of content they post, and the hours they use to share updates and new content.

Pick The Appropriate Tone For Your Brand

Finding the right voice for your brand can make all the difference when it comes to succeeding online. If you start building a brand without a voice in mind, you may find it difficult to appeal to specific groups of people or particular demographics. The voice of a brand may make or break its overall success, particularly in today’s overly crowded and fiercely competitive markets.

Think about the demographic you want to attract while developing a voice for your brand. What age range, gender, and location do you plan to target with your online ads and Instagram account? Who among your potential customers will be interested in the information, goods, and services you provide? Is it better to go with a corporate voice or will it sound too robotic and disgruntled to attract a real, genuine following? Is it better to choose a random entry or will this drive potential customers away from my brand and online business?

Asking yourself questions as you think about your brand voice can help you determine which style of voice is most appropriate and why. Take the time to research brand voices that align with the type of brand image you want for your online presence with your Instagram account and other social media platforms.

Find Your Brand Aesthetic

When growing your Instagram presence and setting up social media accounts, you should also take your business aesthetic, or its visual appeal, into account. When you think of top brands like Starbucks, McDonald’s, or Apple, you can probably immediately picture brand logos and/or color combinations in your mind. Choosing your brand aesthetic, color scheme, and visual presentation is an important step in cultivating a successful Instagram account and social media following.

Work With Brand Advocates, Partners, and Sponsors

From running your own Instagram ads to working with brand partners, advocates, and sponsors, there are plenty of opportunities to get the word out about your Instagram with a little brainstorming and creativity. If you’re considering expanding your reach online and using Instagram, you can do so by reaching out to brand advocates, sponsors, and partners to inquire about potential job opportunities. Developing partnerships and even guest posting opportunities is a great way to promote each other using Instagram.

Skip The Bots and Avoid Fake Instagram Followers

There are many online resources and tools available to attract and build Instagram followers today. However, it’s important to avoid them as much as possible, as many of them simply spawn bots or cause bots to follow accounts. To avoid fake Instagram followers, continue to build interest and organic followers from those who have a genuine interest in the type of content, products, or services you create and have available to offer.

Show Your Instagram Link Everywhere

If you want to expand your reach and viability online, you can do so by displaying your Instagram link everywhere. Share your Instagram link on your profiles and bios at the same time you share your Instagram link in emails you send related to your business. You can also share your Instagram link on other social media platforms as well as your official website or blog.

Integrate Instagram with Additional Social Media Sites

Another way to optimize your social media approach is to connect your Instagram account with other social media platforms, such as Facebook, Snapchat, Pinterest, and even Twitter. Adding a link from your Instagram account to other social media pages you have created and developed for your brand is one of the best ways to increase your brand’s overall reach online. Sharing links to an official page or social media account on an existing platform will not only help boost your website’s search engine optimization, but will also help virtual spiders to crawl your social media and related pages.

Include Instagram Links and Links on Your Official Website

If you have an official website or blog for your brand, you should also include your Instagram links and other social media links on the official website. Implement your Instagram link in your website navigation so that the link appears every time a user navigates to a new page on your site, even if they leave the home page. You can also embed your Instagram link in your website header or footer, depending on your website design or theme to achieve similar results.

Content is Still King

Even though it is referred to as social media content, content remains king. Regularly updating your website’s blog, homepage, and social media accounts is essential to attracting more followers on Instagram and elsewhere online. When users feel like they’re always receiving useful, up-to-date, and informative content, they’re more likely to follow your account or visit your website again in the future.

If you’re not sure what type of content you should create, spend some time researching popular and trending accounts, as well as popular topics in your niche or market. To find out which terms and phrases in your target market are currently popular and bringing the most visitors to social media pages and official websites, you can also use a variety of keyword research tools. Spend time researching popular hashtags and relevant keywords that are also trending on Instagram to make sure you tag all your posts and updates correctly before going live.

Communicate and Interact with Your Followers

If you want to achieve true online success with your business and brand, you’ll need to communicate and engage with your followers. Whenever you receive a comment on your Instagram post, consider “liking” the reply or even interacting directly with it by replying publicly with a comment. When new users see that your Instagram account is actually responding and engaging with your audience, they will also be much more interested in following your Instagram. Communicating and engaging with followers is also a great way to build trust and a positive reputation between your brand and your prospects or customers.

Ask Questions

If you want to know more about your audience and the users who currently follow your Instagram account or are interested in your updates, just ask. Asking the next audience questions is a great way to get genuine and honest feedback. You can also ask questions to learn more about users who are interested in your brand and why they return to your page. By asking questions, you can also get feedback that can be useful for future posts, updates, and even products or services you promote.

If possible, start surveys on your official website and include links to your Instagram page and other social media platforms you want to promote.

Organize Contests and Raffles

Hosting contests and giveaways is one of the fastest ways to get noticed when building and developing an online presence, no matter what market or industry you’re in. Hosting contests and giveaways with the appropriate hashtags can also dramatically increase the number of followers of your Instagram account. and the amount of traffic your page received.

By offering contests and giveaways with real prizes, you’ll attract new users and potential followers who might otherwise have found your Instagram page or brand. It’s important to note that running contests and giveaways for everyone on Instagram doesn’t always guarantee a genuine following, as contests and giveaways have the ability to attract a much larger audience that isn’t as focused or targeted as your audience. the intention to appeal regularly.

You may choose to offer branded products as prizes to help increase brand awareness and visibility, even among your non-traditional audience.

Listen To Feedback

One of the most important aspects of building an online business or brand today is the ability to listen to criticism and feedback from potential users and customers. Allowing your followers to share information and feedback can go a long way when it comes to making positive changes to your business model in the future. Feedback can help you determine which path is appropriate to take based on the type of needs and requests from your user base and what they want to see from you in the future.

Implement Changes As You Grow

Once you’re comfortable receiving feedback from your followers and even your current customers, you can begin to implement changes as you grow your business and the way you run it. The changes can be great for any business or brand, especially those that operate online and use social media. Listening to the feedback you receive from loyal customers and followers is one way you can find ways to improve the way you run your business and your brand image online for the better.

Post To Multiple Social Media Accounts To Maximize Your Online Reach

Cross-posting on various social media platforms can have a significant impact on your overall reach. When you create a social post that is shareable across multiple platforms, you can easily double, triple, or even quadruple the number of views you get over time. Taking the time to cross-post to multiple social media accounts for your brand or business is highly recommended, especially if you are just getting started on Instagram or with your own social media accounts.

If you don’t want to waste time manually cross-posting to different social media accounts, you can also use various management suites and tools like Hootsuite to help you get started. Automated solutions can drastically reduce the time it takes to maintain your online presence, especially with numerous social media accounts that require simultaneous updating.

Prioritize The Interaction With Your Followers

One of the most important aspects of running a successful social media platform is engagement and interactions with followers. Make engaging with your Instagram followers a top priority to help maintain interest in your brand and encourage others to spread the word about your business, your brand, and what you have to offer. The more engaged you are with your Instagram followers, the more likely users are to visit your website or explore the products and services you offer.

With an all-in-one solution like Mailchimp, you can embed your Instagram links and posts directly into newsletters while using Mailchimp’s marketing tools to optimize every campaign you launch. Mailchimp’s marketing platform is one of the best tools on the market today to help build and expand an online social media following.

Building a thriving Instagram following can open the door to new sponsorship, partnership, and following opportunities. With a thriving social media presence, maximize your online reach and your ability to attract followers and leads in any market or industry. Taking the time to familiarize yourself with social media platforms like Instagram can have a significant impact on the success you can achieve with your online business and brand.