Creating a Facebook page is a great place to start when it comes to digital marketing with social media.
However, nowadays, having a Facebook page is not enough to help you promote your business or brand. Using Facebook is one of the most beneficial marketing tools available to those seeking engagement through word of mouth and keyword-targeted campaigns.
With Facebook, you’re not just limited to a traditional Facebook page to promote your company’s products and services. Some of the most notable benefits of using Facebook as part of any digital marketing strategy include:
- Word of Mouth Engagement – Spread the word about a business or brand much faster once you have a thriving Facebook page and online presence.
- Visibility – With Facebook, you expand your online reach and overall visibility, which can help you drive new customers to your Page.
- Demographics – One of the best features of Facebook is the ability to adjust specific demographics based on age, location, and even any special interests your target audience might be interested in.
Knowing how to make Facebook work for you with various Facebook marketing tips can help you achieve any digital marketing goal you set for yourself.
With the right Facebook marketing strategy, find out how you can outshine and outperform your top competitors while maximizing your ability to reach potential new customers and followers.
10 Marketing Strategies for Facebook Pages
Developing marketing strategies for Facebook Pages is highly recommended, whether you are building a local business or expanding and scaling an international brand. Using the strategies below, learn how to best optimize any Facebook marketing campaign you launch without a hitch.
Set Goals
Before you can start marketing products or showcasing a new brand, it’s important to set goals for your Company Page. As you begin to use Facebook in conjunction with alternative social media platforms to grow your following, ask yourself these questions as you begin:
What am I trying to get by having my own Facebook page? Am I interested in establishing an online presence for my brand or building a huge and massive online following of eager customers?
How am I going to use my Facebook page and marketing platform to attract the audience I intend to reach?
Am I interested in getting more followers, brand recognition, more engagement, or more sales?
It will be simpler to handle the current and next campaigns you have planned if you are more aware with the precise objectives you have in mind for your brand while using Facebook.
Track Your Data
With Facebook Advertising, it’s simpler than ever to track the data you get from running ads. In fact, Facebook provides a detailed Audience Insights tool that includes demographic data and specific interests or identifiers that can help you get to know your audience on a much more personal level.
The data you can extract and collect from Facebook Audience Insights can help you formulate an even more targeted campaign strategy for future campaigns you launch.
Know and Address Your Audience
The more you know about your target audience, the easier it will be to connect with them while promoting your business page and brand. When you know the demographics you’re trying to reach and use Facebook’s Audience Insights tool, you’ll gain instant access to useful information about your current followers and those who are most engaged with your Facebook Pages.
Create a Facebook Content Strategy
Developing a Facebook content strategy is also key to achieving success online and with the use of social media advertising. Consistency is essential when it comes to maximizing your online reach and visibility through Facebook (as well as many other social media platforms out there today).
Create a content calendar to keep track of your Facebook updates, the content you plan to post, and even specific contests or giveaways you plan to host for your followers.
Using a virtual or physical content calendar is one way to stay focused and consistent with updates. A Facebook Page that goes days, weeks, or even months without sharing an update is also much less likely to appear in followers’ feeds, based on the current algorithm.
Use Social Media Content Rules
Whether you’re using guerrilla marketing tactics or working with a variety of micro-influencers online, there are some social media content rules to consider. The rule of thirds in social media marketing tells you to divide the time you spend on social media in the following ways:
- Hear: Listening to customers is essential to better assess what they really want or need from your business.
- Attractive: Engaging with your customers can help you build a relationship with those who truly want to support your business.
- Guide: Leading your customers to the content, products or services you provide is also part of the third party rule.
Another rule to keep in mind when it comes to social media marketing is the 80/20 rule. The 80/20 rule is essentially representative of 80% of a company’s posts being educational or informational in nature, while only 20% of a brand’s updates are self-promotional in nature.
This report will help minimize the risk of bombarding Facebook users with promotional materials, which could help them find your business more interesting and trustworthy.
Know The Right Time To Post
Updating on Facebook isn’t always as simple as hitting “Mail.” In fact, many digital marketers understand the benefits of choosing the right time to update social networks, including Facebook itself.
Best days: The best days to post brand updates on Facebook include Tuesdays and Fridays, as these are the days when people are most actively engaged on the platform.
Best Times to Post: The best times to post on Facebook include Monday through Friday around 3:00 a.m. to 5:00 p.m. m. (Eastern Time) and Tuesdays at 10:00 a.m. m. (Eastern Time) and at noon.
Avoid posting on: Avoid posting on Saturdays as most people are less busy on Facebook during all hours on Saturdays.
Interact Frequently
Consistency and engagement are key to running any successful Facebook Page, no matter what business or brand you represent. Facebook rewards those who frequently interact with your personal and business Facebook page, which means your posts are more likely to appear in followers’ feeds if you’re more engaged yourself.
Engaging and interacting with your followers is not only a way to help Facebook’s internal algorithm, but it is also one of the best ways to build a positive relationship between you and your followers/customers online.
You can also use Facebook to create strategic partnerships between you and other relevant companies or brands with similar followings. Using Facebook to connect with other popular Pages can dramatically increase the visibility and reach of your received Facebook Page without investing additional funds in your Facebook ad campaigns.
Use Facebook Advertising
Using Facebook ads can help you dramatically increase your online exposure to whatever target audience you have in mind.
When you professionally edit photos and use eye-catching visual graphics, you can maximize your reach with the use of Facebook ads. Before using Facebook ads, be sure to set a budget for each individual campaign to monitor your ROI.
Involve Your Employees
Employees are frequently a company’s best spokespersons. Work with your employees to promote your brand online using Facebook and other social media platforms your employees use regularly.
Pay Attention To Reviews
The success and potential of a firm can be made or broken by online reviews. If you receive negative reviews, be sure to be tactful and considerate in your responses.
Avoid giving personal, negative, or rude responses to unflattering reviews. Always maintain a professional image, especially if you have just established a new business or brand.
Facebook Is A Piece of The Puzzle
With over 2 billion active Facebook users, it’s no surprise that Facebook is an important platform for most marketing efforts today. However, Facebook is only one piece of the puzzle, especially with the rise of numerous popular social media platforms today.
Knowing how to grow your TikTok page, share your Instagram, and use Twitter to engage your target audience can dramatically increase the total following you have, both online and offline.
Taking the time to develop your social media and online presence will go a long way to any short- or long-term marketing strategy you implement.
Implementing the right marketing strategies for your Facebook business page (and other favorite digital platforms) can help you get the following you want or the number of sales you want to generate.
With the right marketing campaigns and strategies, grow your Facebook page, website traffic, newsletter subscribers, and even your YouTube following in less time.